Auto Ad Spend Slows As International Trade Tensions Rise
Advertising expenditure by automotive brands will grow by 0.8% in 2019, down from 1.5% in 2018, according to Zenith’s inaugural Automotive...
MCN Mediabrands appoints Rasha Rteil as Regional Director, People Development
MCN Mediabrands has promoted Rasha Rtiel to the role of Regional Director, People Development. The role will focus on identifying...
OMD wins Beko’s media mandate for MENA
Following a competitive pitch, global home and small appliance brand Beko has consolidated its regional media account with OMD
Marriot announces its new rewards program “Bonvoy”
Marriott International has launched a global marketing campaign introducing Marriott Bonvoy, the new name that replaces Marriott Rewards, The Ritz-Carlton...
TBWA expands to Egypt through partnership with AB Group
TBWA\RAAD has announced a joint venture with AB Group to establish its presence in Egypt and expand in the wider...
OMD Egypt wins McDonald’s digital and social account
Following a four-way competitive pitch, McDonald’s Egypt has decided to award its digital and social media account to OMD Egypt...
Story of the first TV commercial in history
1941 saw the first TV commercial in history that was launched by Bulova Watch Company during the broadcast of a...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.