Advertising
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to news and reports for advertising industry.
WARC reveals insights from the 2021 Cannes Creative Effectiveness Lions winners
WARC has today released a report identifying trends and themes common to the award-winning campaigns of this year's Cannes Creative...
WARC Prize for MENA Strategy 2021 – Winners Announced
Campaigns for global brands including AstraZeneca, Bose, Burger King, KFC and Knorr, as well as local brands, such as Almosafer,...
Yas Island takes the internet by storm in the first week of launching ‘Stayin’ On Yas’
Yas Island Abu Dhabi, one of the world’s leading leisure and entertainment destinations, went viral after launching its new marketing...
Serviceplan Middle East Awarded First Cannes Gold Lion for MINI
Serviceplan Group’s most awarded campaign at Cannes Lions 2021 was MINI ‘MINImalism’, created in collaboration with Serviceplan Germany, which picked...
Global advertising spend set to rise by 12.6% this year to reach US$665bn
New WARC quarterly data show Q1 2021 growth at 12.5% and Q2 2021 at 23.6% - the strongest rise in...
Mars and AdColony Achieve Remarkable Success With The Be-Kind Nutrition Bar Mobile Gaming Campaign In MENA
AdColony has created one of the most successful campaigns in the MENA region with Mars and its iconic nutrition bar,...
WARC Releases ‘Rethinking Brand for the Rise of Digital Commerce’, A New White Paper Reframing Brand-Building In The Post-Pandemic Era
WARC responds to the sharp drop in brand-building budgets in the past 12 months, and brings together the latest evidence...
JGroup and Digimotive Join Hands to Amplify Performance-Driven Technology in Regional Advertising
JGroup announced a strategic partnership with Digimotive, a leading performance technology and lead generation company in the Middle East.
Vivo Debuts New “To Beautiful Moments” Campaign for UEFA EURO 2020
As the official smartphone of UEFA EURO 2020™, vivo wants football fans everywhere to enjoy every beautiful moment during the...
UMS Signs MOUs with Al-Arabia OOH and MBC Group
Two MOUs were signed between the United Media Services Group (UMS), and both of Al-Arabia for Outdoor Advertising and MBC...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.