Pickalbatros Group has begun putting the final touches on preparations for celebrating the third anniversary of Neverland City in Hurghada, the largest entertainment city in the Middle East. The countdown has officially started for an exceptional celebration set to take on a completely different experience this year, promising a wide wave of exciting surprises targeting all age groups—reflecting the group’s vision to attract diverse and renewed forms of entertainment tourism for which Pickalbatros is renowned across the region.
The third anniversary marks a continuation of Neverland’s success story since its opening, as it has become a prime destination for tourists of various nationalities from around the world. The city offers unique experiences that include state-of-the-art water games, multiple swimming pools, beachfront attractions, and unparalleled entertainment zones in the Middle East.
Mohamed Eid Soliman, Regional Marketing Director of Pickalbatros Group, confirmed that this year’s celebration will be completely different from previous editions.
Eid stated: “Businessman Kamel Abu Ali, Chairman of Pickalbatros Group, always amazes us with his constant innovation in the tourism sector. He is set to unveil a large package of surprises during Neverland’s third anniversary—an array of remarkable announcements reflecting his creative vision and continuous development befitting the group’s name and global standing.”
He added that Abu Ali never ceases to introduce out-of-the-box ideas for the development of the entertainment city, which has transformed Neverland into a unique global destination attracting tourists of all nationalities and placing Hurghada at the forefront of the world’s most appealing tourist destinations.
The Regional Marketing Director also emphasized that the ongoing developments introduced by Mr. Kamel Abu Ali at Neverland represent a true model of leadership in Egyptian tourism, achieving an integrated equation of innovation, luxury, and increased tourist inflows from around the world—thereby supporting the national economy and boosting foreign currency revenues.
Mohamed Eid concluded: “The third edition of Neverland’s anniversary will not be just a celebration—it will mark the beginning of a completely new phase in the world of entertainment cities, featuring massive surprises to be launched for the first time in the region.”













