On Its Third Anniversary: Neverland Embodies Kamel Abu Ali’s Vision for the Rise of Family Tourism in Egypt

Tourist destinations in Egypt have witnessed remarkable development in recent years, with a growing segment of travelers seeking a fully integrated experience that combines entertainment, accommodation, and family activities in one place. This emerging trend has become one of the key attractions for tourists from around the world and is among the fastest-growing segments in the Egyptian tourism market.

In this context, the celebration of the third anniversary of Neverland in Hurghada reaffirmed Egypt’s advanced position in the entertainment tourism sector across the region. The city—now one of the most prominent family destinations in the Middle East—hosted events attended by visitors from multiple nationalities, in a scene that reflects the diversity of tourists arriving in Hurghada.

During the festivities, Mohamed Eid Soliman, Regional Marketing Director of Pickalbatros Hotels & Resorts, stated that this year’s celebration carried a clear message: Neverland has become a living model of businessman Kamel Abu Ali’s vision to offer a fully integrated family tourism experience, bringing together entertainment, water attractions, and artistic shows in an environment that delivers a unique experience for the entire family.

Soliman added: “The participation of such a large number of nationalities in Neverland’s third-anniversary celebration is evidence of the success of Kamel Abu Ali’s philosophy in creating a tourism product suitable for all family members, and one that responds to modern tourism trends which prioritize experience over accommodation.”

He explained that the combination of all these elements in one place is what sets Neverland apart, placing it at the forefront of entertainment destinations in the Middle East. He emphasized that Abu Ali’s vision from the beginning focused on providing world-class entertainment content that makes the city a core part of the tourist’s journey, not merely an accommodation stop.

Soliman concluded that the continued success of such projects reflects the growing confidence of tourists in Egypt as a destination, and confirms that investing in family entertainment experiences has become a key factor in strengthening Egypt’s competitive position on the global tourism map.