Connected TV set to hit $26bn globally in 2023 – but no sign of a ‘hockey-stick’ moment
Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television. However, whilst CTV ...
Tag: ADspend Forecasts
Global Advertising Spend Forecasts Reduced by $90bn as Digital Slowdown Bites
The coming 12 months may usher in a new pattern for global advertising investment. Against a backdrop of economic crises, ...
UK Advertising Spend to Exceed £29bn This Year with Increased Recovery Predictions
The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year to reach a total ...
Advertiser Spend on TV and Social Media is Twice as High as Daily Consumption
Social media spend would need to reduce by $94.3bn in order to mirror global consumption levels next year, while the ...
UK Advertising Spend to Recover Faster Than Key International Markets in 2021
An upgraded forecast of 15.2% growth comes in the latest AA/WARC Expenditure Report published today, which also indicates better-than-expected results ...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.