Global ad spend in publishing media set to decline 7.7% in 2023 to $47.2bn
The media industry has entered a period of flux. What constitutes a media owner is being challenged by structural shifts ...
Tag: Adspend
Global Advertising Spend Forecasts Reduced by $90bn as Digital Slowdown Bites
The coming 12 months may usher in a new pattern for global advertising investment. Against a backdrop of economic crises, ...
UK Advertising Spend to Exceed £29bn This Year with Increased Recovery Predictions
The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year to reach a total ...
Advertiser Spend on TV and Social Media is Twice as High as Daily Consumption
Social media spend would need to reduce by $94.3bn in order to mirror global consumption levels next year, while the ...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.