WARC Global Advertising Trends: Where is the money going?
Ad trade is on course to reach a value of $1trn by 2025, with three companies – Meta, Alphabet and ...
Tag: advertising
Creative Industry Summit Launches its 12th Edition, Bringing Together 780 Speakers to Cover 21 Tracks
Creative Industry Summit launched today its 12th Edition, taking place in Cairo, for four days, bringing together the top-notch gurus ...
AdColony partnered with MMA at MMA Impact to Talk About the Holy Grail of Advertising: Attention
One of the world’s biggest mobile ad networks AdColony participated in MMA Impact MENA with the moderator of AdColony General ...
Adman vs. Chomsky: Reimaging the Role of Advertising in the Modern World
Ahmad Abu-Zannad, award-winning author and advertising strategist launches his third book titled “Adman vs. Chomsky”. In his newest release, Ahmad ...
UK Advertising Spend to Exceed £29bn This Year with Increased Recovery Predictions
The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year to reach a total ...
Advertiser Spend on TV and Social Media is Twice as High as Daily Consumption
Social media spend would need to reduce by $94.3bn in order to mirror global consumption levels next year, while the ...
Fortress Strategies Ltd. Wins Exclusive Advertising Contract with Al Iraqiya TV
Fortress Strategies Ltd., a subsidiary of JGroup today announced an exclusive partnership with Al Iraqiya TV.
JGroup and Digimotive Join Hands to Amplify Performance-Driven Technology in Regional Advertising
JGroup announced a strategic partnership with Digimotive, a leading performance technology and lead generation company in the Middle East.
UMS Signs MOUs with Al-Arabia OOH and MBC Group
Two MOUs were signed between the United Media Services Group (UMS), and both of Al-Arabia for Outdoor Advertising and MBC ...
Interview – The Previous Season’s Losses Reflected In The Advertising Budgets Allocated To Ramadan
During the interview, She discussed the Ramadan season, her point of view about the extent to which the advertising turnout ...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.