TikTok drives impact for Mondelez in Saudi Arabia
Riyadh, Saudi Arabia; 15 August 2023: TikTok has showcased its impact for brands with a Marketing Mix Modeling (MMM) analysis, ...
Tag: Case Study
Ford enters TikTok territory: How the automotive brand captured attention and drove success on the digital platform
In the fast-paced consumer industry, brands need to continuously evolve to understand their audiences and maintain relevance amidst an overload ...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.