Tag: D/A

D/A has developed a new wave of AI-driven technology, Sila (‘connections’ in Arabic), to understand and analyse Arabic dialects. This gives D/A an unparalleled, real-time understanding of how Arabic consumers interact with brands and react to the changing world around them.
With an audience-first approach, D/A enables marketers to place the consumer at the centre of every business challenge, unlocking accurate indicators for change.
D/A use this to create a foundation for impactful strategic data analysis. With the addition of natural language processing, D/A reinforce and add context to their analysis to predict behavioural changes — including consumption — for the future. Unlike global platform solutions, D/A can create an emotive portrait of an Arab-world consumer enriched with cultural, linguistic and regional behavioural traits.