One Summer Isn’t Enough: How to successfully market brands in times of ever-changing consumer mindsets
What actions can a globally active brand take to remain desirable to consumers in times of change? Natalie Shardan, Managing ...
Tag: Serviceplan Middle East
Experience Abu Dhabi and Serviceplan Middle East launch 101 Abu Dhabi Do’s for the 2nd rendition of ‘One Summer Isn’t Enough’ with Dejavu
Dubai, 14th May, 2024 - After taking last summer by storm, Abu Dhabi continues to stake its claim as a ...
New Spot from Serviceplan Arabia and Abdul Latif Jameel Motors – Toyota Sector Encourages Generosity during Ramadan
Jeddah, March 19th, 2024 – A new Ramadan campaign from Serviceplan Arabia and Abdul Latif Jameel Motors – Toyota sector, embraces ...
Serviceplan Middle East Named Independent Agency of the Year at Dubai Lynx
Dubai, March 12th, 2024 – The Dubai Lynx International Festival of Creativity has revealed this year’s winners during their Awards ...
How AI Can Be Part of Your Business Strategy
AI has become an universal topic of conversation and has widely been acknowledged by international CMOs as a significant focus ...
Serviceplan Group Records Impressive 19% Growth globally, and more than 30 % in the Middle East
Dubai, December 21, 2023 — The Serviceplan Group, incorporating agency brands such as Serviceplan, Mediaplus, and Plan.Net, and operating across ...
‘Can’t Wait to Winter’: Serviceplan Middle East Creates Winter Campaign with Dejavu for Department of Culture and Tourism – Abu Dhabi
Dubai, 8th November 2023 – After declaring to the world that ‘One Summer Isn’t Enough’, the Department of Culture and ...
Serviceplan Middle East Appoints Nishant Shah as Executive Creative Director
Full-service communications agency Serviceplan Middle East, the Dubai-based arm of Serviceplan Group have announced the appointment of award-winning creative Nishant ...
Bridgestone MEA and Serviceplan Middle East Collaborate to Unveil Innovative Radio Roadblock, ‘The Lane Change Song’ for United Nations Global Road Safety Week
Every year, traffic accidents claim the lives of over 1.35 million individuals worldwide. In the United Arab Emirates (UAE), the ...
Serviceplan Middle East and Experience Abu Dhabi launch global campaign ‘One Summer Isn’t Enough’
Serviceplan Middle East has partnered with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Dejavu ...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.