Tag: VIRTUE FUTURES

Virtue Futures – a dedicated innovation division within Virtue that helps brands to innovate in new platforms, technologies and spaces in culturally relevant ways. The experimental team focuses on creating conversation-driving experiences and artefacts in the intersection of culture and technology with a firm perspective on progress, building on successful projects rethinking the split between physical and digital spaces for fashion, retail and education.

The team is led by Morten Grubak, Virtue’s Global Executive Creative Director of Futures & Innovation, whose relentless focus on digital transformation and mixed realities’ impact on consumer culture has led his team to landing 50+ awards in global creative competitions.