Winners Of PRCA MENA Digital Awards 2020 Announced

The second annual PRCA MENA Digital Awards celebrated last night the best in digital PR and communications across The Middle East and North Africa.

In a free socially distanced event at Jumeirah Zabeel House, Dubai, the night was an opportunity for the industry to recognize the truly great work that took place across the region during a difficult year.

The awards, sponsored by 3Gem, was hosted by Tom Bushell, from the Coca Cola Arena. And of course, thank you to our amazing panel of Judges who had the nearly impossible task of selecting this year’s finalists. We couldn’t have done it without you.

The night’s big winners were Hill + Knowlton Strategies winning ‘Best Use of Video in Campaign’, ‘Best Use of Social Influencers in a Campaign’, ‘Best Social Media Campaign’.  Weber Shandwick MENAT took home the award for ‘Digital Team of the Year’ and Khaled Rashed AlShehhi, Executive Director of Production and Digital Communication Sector, Ministry of Cabinet Affairs, Public Diplomacy Office – UAE won Digital Professional of the Year and Joanne Walker, Seven Media was Highly Commended for the Digital Professional of the Year award.

Hayley Clements, General Manager PRCA MENA, said: “Congratulations to all our winners – I couldn’t be prouder. Last night was a wonderful opportunity for our industry to come together (socially distanced) free-of-charge to celebrate the outstanding digital work we have seen across our region this year. We’ve all missed that face-to-face connection with our PR colleagues and peers, so it was great to have that back.”

The full list of winners can be seen below:

Best Use of Reporting and Measurement in a Campaign
Winner
Cicero & Bernay Public Relations – Nissan Sunny Programmatic PR Launch.

Best Use of Video in a Campaign
Winner
Hill + Knowlton Strategies – Diriyah Season
Highly Commendable
APCO Worldwide – Democrance
W7 Worldwide – Helps Underprivileged Families and Orphans during Ramadan

Best Use of Social Influencers in a Campaign
Winner
Hill + Knowlton Strategies – Gamers Without Borders
Highly Commendable:
Gambit Communications – The Ritz-Carlton
Atteline – Aura and Leem COVID-19 Campaign

Best Use of Paid Media in a Campaign
Winner
RAW Agency – Al Ansari Exchange

Best Performance in a Digital Campaign
Winner
The Mohammed bin Rashid Al Maktoum Global Initiatives, Markettiers MENA – The Worlds Tallest Donation Box
Highly Commendable:
Hill+Knowlton Strategies – Huawei Live Sale

Best Social Media Campaign
Winner
Hill+Knowlton Strategies – Instagram –  #MonthOfGood
Highly Commendable
The Mohammed bin Rashid Al Maktoum Global Initiatives, Markettiers MENA – The Worlds Tallest Donation Box

Best Use of Content Marketing in a Campaign
Winner
BPG Group – Deezer
Highly Commendable
Weber Shandwick MENAT – Epson Entrepreneurs.

Best Digital Marketing Campaign
Winner
Seven Media – Together We Are Good And The UAE Response To Covid
Highly Commendable
The Mohammed bin Rashid Al Maktoum Global Initiatives, Markettiers MENA – The Worlds Tallest Donation Box.

Digital Team of the Year
Winner
Weber Shandwick MENAT
Highly Commendable
Hill+Knowlton Strategies

Digital Professional of the Year
Winner
Khaled Rashed AlShehhi – Ministry of Cabinet Affairs, Public Diplomacy Office – UAE
Highly Commendable
Joanne Walker – Seven Media

Best Digital Journalist/Blogger
Winner
Natasha Hatherall-Shawe – #CovidDiaries