PRCA MENA strengthens presence in Saudi Arabia

With an aim to explore further opportunities and discuss the development of the PR industry, Monika Fourneaux, Head of EMEA at PRCA, visited PRCA MENA partner One Group in Riyadh, Saudi Arabia last week. The two-day visit also served as an occasion to meet local prospects and extend greetings to current PRCA MENA members.

“Networking with local agencies provided valuable insights into their perspective on the local market and the challenges they face. I was very pleased to engage with industry professionals and discuss the forthcoming support PRCA MENA will offer them,” said Monika Fourneaux, Head of PRCA EMEA.

Faris Aljameel, Vice-chair of One Group, commented, “We are pleased to be partnered with PRCA MENA. This global association, renowned for its ethical values, brings significant networking advantages to the region, along with access to prestigious awards and professional training.”

PRCA MENA remains committed to expanding its presence and fostering collaboration in the Saudi Arabian market. The visit emphasised the organization’s dedication to supporting and empowering PR professionals in the region.