Consumer Behavior
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the topics related to the consumer behavior .
New research from WARC’s Evolution of Marketing program finds 34% of consumers reducing out-of-home entertainment
WARC, the global authority on marketing effectiveness, has today launched Evolution of Marketing, a new content programme focusing on the...
New research by WARC x LinkedIn B2B: Making a ‘Promise to the Customer’ gives brands and their campaigns a competitive edge
The B2B Institute, LinkedIn’s marketing think tank, in partnership with WARC, have today published “Making a Promise to the Customer:...
TWO THIRDS OF SAUDI TRAVELLERS ADMIT THEY STRUGGLE TO SWITCH-OFF ON HOLIDAY
Two thirds (60%) of travellers in Saudi Arabia say they struggle to switch off from everyday life whilst on holiday...
From TV to TikTok, family gatherings to gaming, Gen Zers have new priorities for Ramadan, reveals AI-powered study by Sila Insights
New research by Sila Insights mapped nearly 2 million online conversations to discover how Ramadan is evolving through changes in...
UAE Consumers Turn Cautious Amid High Inflation and Will Start Cutting Back Discretionary Spending, Reveals New Survey
Top two areas for cutbacks are clothes/apparels and fuel Other areas likely to see major reductions are eating out, weekend...
WARC Global Ad Trends: Gen Z spend two-thirds of media time online, but less on social platforms
New WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7%) of total...
What Are the Mobile Preferences of the Viewers in Egypt During the FIFA World Cup 2022?
There are only a few days left until the 2022 edition of the FIFA World Cup, which football fans around...
When it comes to travel, the UAE and KSA place high importance on premium experiences
New research finds that airport lounges remain extremely popular in the region Loyalty rewards are considered the top payment card...
Tribal Credit reveals MENA companies’ spending priorities at different growth stages
Tribal Credit has highlighted local enterprises' most significant spending categories based on corporate card spending data from small, medium, and...
Arabic travellers in the GCC plan for new travel experiences, says expert during ATM 2022
Speaking during Day 2 of Arabian Travel Market in Dubai, consumer intelligence company D/A highlighted the important role GCC travellers...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.