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Amazon is consumers’ preferred ad platform for a second year in a row
Kantar, the world's leading marketing insights and analytics company, today reveals Amazon has once again taken the title of consumers’...
Consumer Behavior
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the topics related to the consumer behavior .
Emotainment is the new storytelling: New study shows the impact of emotional resonance on consumer behavior
TikTok’s short-form video content captures users' hearts and minds, holding active attention with 1.6x more time spent on each video (UGC...
Seven in Ten Consumers Are Willing to Make Changes to Tackle Environmental Issues
Independent research shows lack of information and high prices are the main barriers for consumers to make more sustainable purchases...
Study Finds ChatGPT Beats Google In Blind Test For Search Queries
A study by ClickPop, a digital marketing consultancy in the UK, found that two-thirds (65.3%) of people selected the websites...
New research from WARC’s Evolution of Marketing program finds 34% of consumers reducing out-of-home entertainment
WARC, the global authority on marketing effectiveness, has today launched Evolution of Marketing, a new content programme focusing on the...
New research by WARC x LinkedIn B2B: Making a ‘Promise to the Customer’ gives brands and their campaigns a competitive edge
The B2B Institute, LinkedIn’s marketing think tank, in partnership with WARC, have today published “Making a Promise to the Customer:...
TWO THIRDS OF SAUDI TRAVELLERS ADMIT THEY STRUGGLE TO SWITCH-OFF ON HOLIDAY
Two thirds (60%) of travellers in Saudi Arabia say they struggle to switch off from everyday life whilst on holiday...
From TV to TikTok, family gatherings to gaming, Gen Zers have new priorities for Ramadan, reveals AI-powered study by Sila Insights
New research by Sila Insights mapped nearly 2 million online conversations to discover how Ramadan is evolving through changes in...
UAE Consumers Turn Cautious Amid High Inflation and Will Start Cutting Back Discretionary Spending, Reveals New Survey
Top two areas for cutbacks are clothes/apparels and fuel Other areas likely to see major reductions are eating out, weekend...
WARC Global Ad Trends: Gen Z spend two-thirds of media time online, but less on social platforms
New WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7%) of total...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.