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Emotainment is the new storytelling: New study shows the impact of emotional resonance on consumer behavior
TikTok’s short-form video content captures users' hearts and minds, holding active attention with 1.6x more time spent on each video (UGC...
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INTERVIEWS
Serviceplan Arabia and Abdul Latif Jameel Motors Take Over Gamers8, the World’s Biggest Gaming Festival
BASF Agriculture Solutions Unveils Innovation and Sustainability Strategies
BASF Chemicals serves more than tens of thousands of customers across diverse industries in over 90 countries El Sobky: Innovation...
e& receives prestigious Tier 4 certification from World Teleport Association
e& has been awarded Tier 4 certification for its Tawi al Saman teleport in Sharjah and Jebel Ali teleport in...
Mashreq supports COP28, marking two consecutive rounds of support for the world’s most crucial climate conference
Mashreq, a leading financial institution in the MENA region, has today announced its support and sponsorship of this year’s United...
Dell NativeEdge Software Empowers Innovation at the Edge
Dell Technologies (NYSE:DELL) announces the global availability of Dell NativeEdge, the edge operations software platform that simplifies how customers deploy,...
Sehatech secures a funding round of $850,000 from A15 and Beltone Venture Capital
Sehatech, a leading health tech startup based in Egypt, announced that it has secured $850,000 in funding from A15 and Beltone...
OPINIONS
Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.