Surveys

TikTok’s short-form video content captures users' hearts and minds, holding active attention with 1.6x more time spent on each video (UGC...

Independent research shows lack of information and high prices are the main barriers for consumers to make more sustainable purchases...

A study by ClickPop, a digital marketing consultancy in the UK, found that two-thirds (65.3%) of people selected the websites...

WARC, the global authority on marketing effectiveness, has today launched Evolution of Marketing, a new content programme focusing on the...

When it comes to buying from brands online, over four in five consumers won’t buy from a brand that doesn't...

Finastra research reveals that banks in the Middle East and Africa (MEA) region regard fintech partnerships as important for growth...

Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction...

VICE Media Group has published the first edition of The State of Arab Youth, its exclusive research and survey on...

69% of APAC marketers are shifting investments to target interest-based communities, with 67% reevaluating their media mix towards TikTok Media...

Two in three kids (68%) want to see more toys and characters portray real life. Most kids surveyed (94%) said...