Surveys
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the surveys related to the industry.
Visa study : More than 70% of UAE retailers see increase in revenue and customer traffic since accepting digital payments
Visa’s Value of Acceptance study also reveals 68% of digital payment accepting UAE merchants surveyed say accepting cards and mobile...
New Research From Deliverect Shows The Impact Of Digitization On Discovery And Loyalty In The Kingdom Of Saudi Arabia’s Restaurant Industry
5,000 consumers around the world including the Kingdom of Saudi Arabia (KSA) were surveyed to understand how restaurants can drive...
Emotainment is the new storytelling: New study shows the impact of emotional resonance on consumer behavior
TikTok’s short-form video content captures users' hearts and minds, holding active attention with 1.6x more time spent on each video (UGC...
Seven in Ten Consumers Are Willing to Make Changes to Tackle Environmental Issues
Independent research shows lack of information and high prices are the main barriers for consumers to make more sustainable purchases...
Study Finds ChatGPT Beats Google In Blind Test For Search Queries
A study by ClickPop, a digital marketing consultancy in the UK, found that two-thirds (65.3%) of people selected the websites...
New research from WARC’s Evolution of Marketing program finds 34% of consumers reducing out-of-home entertainment
WARC, the global authority on marketing effectiveness, has today launched Evolution of Marketing, a new content programme focusing on the...
Four in five consumers won’t buy from a brand that doesn’t offer local language support
When it comes to buying from brands online, over four in five consumers won’t buy from a brand that doesn't...
MEA banks turn to fintechs to boost digital transformation progress, Finastra research reveals
Finastra research reveals that banks in the Middle East and Africa (MEA) region regard fintech partnerships as important for growth...
Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI
Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction...
VICE Media Group unveils The State of Arab Youth survey
VICE Media Group has published the first edition of The State of Arab Youth, its exclusive research and survey on...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.