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Private Sector Developments make up for 85% of ongoing projects in Egypt
The New Administrative Capital accounted for one quarter of total property investments in Q2 2023 The residential and mixed-use real...
In-Depth
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the reports, surveys, case studies and researches related to the industry.
Emotainment is the new storytelling: New study shows the impact of emotional resonance on consumer behavior
TikTok’s short-form video content captures users' hearts and minds, holding active attention with 1.6x more time spent on each video (UGC...
WARC reveals insights from the winners of the 2023 Cannes Creative Effectiveness Lions
WARC, the global authority on marketing effectiveness, has today released ‘Creative Effectiveness Lions 2023 - Insights from the winners’, a...
Seven in Ten Consumers Are Willing to Make Changes to Tackle Environmental Issues
Independent research shows lack of information and high prices are the main barriers for consumers to make more sustainable purchases...
Study Finds ChatGPT Beats Google In Blind Test For Search Queries
A study by ClickPop, a digital marketing consultancy in the UK, found that two-thirds (65.3%) of people selected the websites...
Ford enters TikTok territory: How the automotive brand captured attention and drove success on the digital platform
In the fast-paced consumer industry, brands need to continuously evolve to understand their audiences and maintain relevance amidst an overload...
New research from WARC’s Evolution of Marketing program finds 34% of consumers reducing out-of-home entertainment
WARC, the global authority on marketing effectiveness, has today launched Evolution of Marketing, a new content programme focusing on the...
Introducing the What’s Next: Gaming Trend Report 2023 for METAP
Over the past year, we have watched users come to TikTok in order to engage, create, and connect through their...
Marketers return to MMM to evaluate the effectiveness of multi-channel campaigns in a complex media and retail environment
Advertising budgets are under increasing scrutiny and rapidly-changing retail conditions are demanding improved solutions for justifying and optimising marketing investments....
Align, Build and Embed (ABE) – a new framework for brands to drive a culture of creative impact
WARC, the global authority on marketing effectiveness, in association with LIONS and the Association of National Advertisers (ANA), has today...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.