In-Depth
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the reports, surveys, case studies and researches related to the industry.
How Messaging Can Personalise Complex Customer Journeys and Drive Brand Growth?
Companies risk losing $3.1 trillion or 6.7% of their total revenues in consumer spend each year because of sub-standard customer...
Reading habits study of more than 3,800 students in Egypt shows big increase from last year in reading levels
7% year-on- year increase in the number of pupils participating Major international study also revealed the most popular authors among...
Egypt’s inbound tourism headed for significant growth, says Mastercard Economics Institute
Egypt Tourism recorded a 27% year-on-year growth in visitors in 2023 In 2027, all eyes will be on Egypt when...
Creative Impact Unpacked: WARC’s top effectiveness trends from Cannes Lions 2024
WARC, the global authority on marketing effectiveness, has today released a report sharing the highlights of Creative Impact, one of...
MENA region leads global growth in luxury travel, reveals Mastercard Affluent Travel report
Report highlights the role of high-net-worth travelers in boosting the travel and hospitality industry Over a third (38%) of luxury...
BRANDED INFLUENCER CONTENT PARTNERSHIPS ESSENTIAL KEYS TO MARKETERS’ PLAYBOOK IN FAST-GROWING GLOBAL MARKET
Dubai, UAE - May 06, 2024 — With media spend on the global influencer market expected to approach $6 billion...
Mastercard report finds human connections and technological innovation are key for Cities of the Future
The Mastercard Cities of the Future Report taps into the aspirations of urban inhabitants in Egypt, Saudi Arabia, and the...
Egypt and the Big 5 Dominate Hotel Development in Africa
When it comes to hotel development across Africa in 2024, just five words tell the story, “Egypt and the Big...
ASICS Study Reveals Over 50% of Women Become Less Active or Stop Exercising Completely as They Grow Older
The more women move, the better they feel. Women who exercise regularly reported feeling 52% happier, 50% more energised, 48%...
Visa study : More than 70% of UAE retailers see increase in revenue and customer traffic since accepting digital payments
Visa’s Value of Acceptance study also reveals 68% of digital payment accepting UAE merchants surveyed say accepting cards and mobile...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.