Dubai — February 19, 2024—The consumer products sector has enjoyed a year of tremendous growth, with retail sales value (RSV)...
At a time when marketers are increasingly reliant on sport for mass reach, the sector faces fragmentation. Live sports rights...
42% of highly awarded creative ideas are subsequently awarded for effectiveness, compared to 20% for all creatively awarded ideas The...
AI has become an universal topic of conversation and has widely been acknowledged by international CMOs as a significant focus...
17 January 2024 – After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024...
Consumers in Egypt are finding their equilibrium by carefully balancing prices and priorities Confidence in ecommerce purchases is high, but...
5,000 consumers around the world including the Kingdom of Saudi Arabia (KSA) were surveyed to understand how restaurants can drive...
The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has released its 'Value in PR' report...
The New Administrative Capital accounted for one quarter of total property investments in Q2 2023 The residential and mixed-use real...
TikTok’s short-form video content captures users' hearts and minds, holding active attention with 1.6x more time spent on each video (UGC...
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Copyright © 2021 All Rights Reserved. Designed By INDELIGENT