Egypt Tourism recorded a 27% year-on-year growth in visitors in 2023 In 2027, all eyes will be on Egypt when...
WARC, the global authority on marketing effectiveness, has today released a report sharing the highlights of Creative Impact, one of...
Report highlights the role of high-net-worth travelers in boosting the travel and hospitality industry Over a third (38%) of luxury...
Dubai, UAE - May 06, 2024 — With media spend on the global influencer market expected to approach $6 billion...
The Mastercard Cities of the Future Report taps into the aspirations of urban inhabitants in Egypt, Saudi Arabia, and the...
Dubai — February 19, 2024—The consumer products sector has enjoyed a year of tremendous growth, with retail sales value (RSV)...
At a time when marketers are increasingly reliant on sport for mass reach, the sector faces fragmentation. Live sports rights...
42% of highly awarded creative ideas are subsequently awarded for effectiveness, compared to 20% for all creatively awarded ideas The...
17 January 2024 – After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024...
Consumers in Egypt are finding their equilibrium by carefully balancing prices and priorities Confidence in ecommerce purchases is high, but...
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