Reports
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the reports and researches related to the industry.
MENA region leads global growth in luxury travel, reveals Mastercard Affluent Travel report
Report highlights the role of high-net-worth travelers in boosting the travel and hospitality industry Over a third (38%) of luxury...
BRANDED INFLUENCER CONTENT PARTNERSHIPS ESSENTIAL KEYS TO MARKETERS’ PLAYBOOK IN FAST-GROWING GLOBAL MARKET
Dubai, UAE - May 06, 2024 — With media spend on the global influencer market expected to approach $6 billion...
Mastercard report finds human connections and technological innovation are key for Cities of the Future
The Mastercard Cities of the Future Report taps into the aspirations of urban inhabitants in Egypt, Saudi Arabia, and the...
Consumer products sector at a crossroads after a year of tremendous growth; with no room left on price, a return to volume growth will be critical in 2024
Dubai — February 19, 2024—The consumer products sector has enjoyed a year of tremendous growth, with retail sales value (RSV)...
Global spend on sports media rights is forecast to reach $61bn this year, but a fragmented media landscape poses dilemmas for brand advertisers
At a time when marketers are increasingly reliant on sport for mass reach, the sector faces fragmentation. Live sports rights...
Latest research by WARC shows highly awarded creative campaigns are significantly more effective
42% of highly awarded creative ideas are subsequently awarded for effectiveness, compared to 20% for all creatively awarded ideas The...
Brands face challenges in planning for quality marketing in an AI-driven world
17 January 2024 – After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024...
Mastercard Economics Institute’s Economic Outlook for 2024: Empowered consumers to balance price and priority
Consumers in Egypt are finding their equilibrium by carefully balancing prices and priorities Confidence in ecommerce purchases is high, but...
PRCA MENA’s ‘Value in PR’ Report: From navigating reputation and crisis to financial trends in the MENA region
The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has released its 'Value in PR' report...
Private Sector Developments make up for 85% of ongoing projects in Egypt
The New Administrative Capital accounted for one quarter of total property investments in Q2 2023 The residential and mixed-use real...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.