Insights & Analysis
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the insights and Analysis of the industry.
Connected TV set to hit $26bn globally in 2023 – but no sign of a ‘hockey-stick’ moment
Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television. However, whilst CTV...
Seven in Ten Consumers Are Willing to Make Changes to Tackle Environmental Issues
Independent research shows lack of information and high prices are the main barriers for consumers to make more sustainable purchases...
Study Finds ChatGPT Beats Google In Blind Test For Search Queries
A study by ClickPop, a digital marketing consultancy in the UK, found that two-thirds (65.3%) of people selected the websites...
New research from WARC’s Evolution of Marketing program finds 34% of consumers reducing out-of-home entertainment
WARC, the global authority on marketing effectiveness, has today launched Evolution of Marketing, a new content programme focusing on the...
New research by WARC x LinkedIn B2B: Making a ‘Promise to the Customer’ gives brands and their campaigns a competitive edge
The B2B Institute, LinkedIn’s marketing think tank, in partnership with WARC, have today published “Making a Promise to the Customer:...
TWO THIRDS OF SAUDI TRAVELLERS ADMIT THEY STRUGGLE TO SWITCH-OFF ON HOLIDAY
Two thirds (60%) of travellers in Saudi Arabia say they struggle to switch off from everyday life whilst on holiday...
From TV to TikTok, family gatherings to gaming, Gen Zers have new priorities for Ramadan, reveals AI-powered study by Sila Insights
New research by Sila Insights mapped nearly 2 million online conversations to discover how Ramadan is evolving through changes in...
Dubai’s Super Prime Residential Market Sees Strong Start to 2023 with 27.49% Increase in Average Prices
The average price of a super prime property now stands at AED 25.2 million An average super prime area apartment...
EZDubai Launches Third E-Commerce Report, Highlights Double-Digit Growth of MENA E-Commerce Market
The total e-commerce market value in the MENA reached $37 billion, and is expected to surpass $57 billion by 2026....
Global ad spend in publishing media set to decline 7.7% in 2023 to $47.2bn
The media industry has entered a period of flux. What constitutes a media owner is being challenged by structural shifts...
Recommended Stories
Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.