The Elite Cars Hires Prism Digital to announce its partnership with Zenvo Automotive in the Middle East

The Elite Cars becomes the authorized distributor of the Danish carmaker Zenvo Automotive – manufacturing next-generation hypercars – for the first time in the Middle East. Prism Digital was hired to manage the press event for the announcement of the partnership of both parties which was held at Caesars Palace Hotel, Bluewaters, along with a debut showcase of its bespoke TSR-S model in Dubai.

Prism Digital is well known for successfully handling press events for product launches across the region. Therefore, Prism was tasked with generating a buzz and driving visibility for the press conference with its pioneering approach towards strategic PR, and media management, bespoke influencer outreach and tailoring an impactful launch event.

“Prism Digital was the only agency of choice to announce the official partnership of The Elite Cars with Zenvo Automotive and also launch the Limited Edition AED 8 Million Zenvo Hypercar in the Middle East. As the strategic communications partner, Prism Digital had been entrusted with the responsibility of amplifying the visibility with Tier 1 media attendance, enhancing the brand’s industry reputation while supporting its expansion drive, and seamless execution of the event. The media turnout and the coverage output is testimony that we could not have found better partners to handle our communications mandate.” said Salil Khalfay, Marketing Manager, The Elite Cars.

Mr. Lovetto Nazareth, Managing Director, Prism Digital comments, “We at Prism Digital are elated to secure the mandate by The Elite Cars for handling its communication directive to garner maximum visibility on its partnership with Zenvo Automotive. The vision and priorities of The Elite Cars were quite clear and our team was pumped up to work in close coordination with the brand to reach its goal by delivering creative, impactful, and disruptive PR solutions. We take pride in securing not just quantitative and qualitative coverage for the press event but also leveraging the event for a superlative media turnout.”

With over 25 years of experience having exclusive partnerships with global automotive brands, The Elite Cars’ offerings comprise a wide range of top-quality new and pre-owned high-end ultra-luxury vehicles from some of the world’s most prestigious brands. The Elite Cars group offers customers an exceptional buying experience. The Elite Cars already also have an established working experience with Prism Digital for Search Engine Optimization services to increase organic visibility, quality traffic & sales for their online business.