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Amy Samir Ghanem and Hassan El Raddad Join OSN+ Campaign

The duo highlights a more accessible “standard Plan” in their native Egypt, so viewers never miss out on OSN+’s premium entertainment again

CMOs by CMOs
2 years ago
in Advertising
Reading Time: 3 mins read
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Amy Samir Ghanem and Hassan El Raddad Join OSN+ Campaign

Amy Samir Ghanem and Hassan El Raddad Join OSN+ Campaign

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OSN+, the ultimate destination for premium entertainment, announces the dynamic Egyptian husband and wife acting duo, Amy Samir Ghanem and Hassan El Raddad, as the latest faces of its “No More FOMO” campaign, bringing a comedic take on the dreaded feeling of FOMO in an all-new viral video. The team is also highlighting an easier way to now access the platform and all its exclusive, premium content in Egypt.

Amy, renowned as Egypt’s most famous young comedienne, possesses a unique blend of shyness, easy-going nature, wit, and charm that endears her to audiences. Her comedic talent shone brightly from the start, capturing people’s attention with just two scenes in Ahmed Helmy’s movie, Assal Eswed, which marked the beginning of her successful acting journey.

Hassan El Raddad, a gifted Egyptian actor and former professional footballer, brings his charismatic presence and versatility to the ‘No More FOMO’ campaign. With a diverse portfolio of works in both films and television, including notable projects like “Zana’et Settat”, “My Spiritual Twin”, “At Gunpoint” and “Meet Haq”, Hassan has proven his ability to excel in various genres, making him a sought-after talent in the entertainment industry.

“As fans of OSN+ and its amazing content library, we were thrilled to be working on the ‘No More FOMO’ campaign. Now with an added subscription plan in Egypt and so much content to scroll through, from HBO exclusive content and classics to the latest Turkish series and Arabic dramas, its hard not to be constantly fighting over the remote,” Samir Ghanem said.

Viewers in Egypt can now subscribe to a more accessible “Standard Plan” in an aim from the platform to bring greater choice to its customers in terms of pricing and commitment. The plan offers the OSN+’s enhanced features and premium content, including the option to download, the number of profiles generated, and will also feature a reduced price and Standard Definition (SD) quality for slower internet connections.

Directed by the renowned Egyptian director, Omar El Zohairy, the “No More FOMO” campaign features original songs that humorously portray the fear of missing out (FOMO) on the latest content. The campaign has also brought together other prominent Arab celebrities, such as Aseel Omran, Bader Alshuaibi, Ascia Alshammiri, and Taha Desouky, to bring this feeling to life.

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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.

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CMOs

Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.

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  • New study: GenAI moves beyond hype as over 93% of CMOs see a clear ROI
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