Why Retailers Must Devise an mCommerce Strategy for 2022?

The year 2022 is going to be a head-turner for entrepreneurs, especially when it comes innovation in technology and digital integration. Having said that, Retailers, in 2022, must be well-equipped and ready to formulate and devise a creative and seamless mCommerce strategy in 2022.

Exaggerated Growth of Mobile Commerce

If we go back to the year 2019 (before Covid-19), the world was largely accustomed to Retail Shopping experiences, and in-store/ in-person shopping or communication. However, fast forward to December 2019, when the Covid-19 started to spread, and the world got exposed to Covid-19 restrictions, with limited to no outdoor movement, we witnessed a shift towards online shopping. Internet penetration jumped to record high, as smartphone and internet-powered gadgets were the only source of entertainment for individuals and users all across the Globe.

The year 2021 witnessed a Global Retail shift towards mCommerce to almost 80%, with Asian countries and other mobile-lead economies being the drivers of change. The changing figures and above all, the changing mindsets of consumers, indicates the need for existing Retailers to develop an effective mCommerce strategy, for the course of 2022, and beyond.

The World of Mobility Powered by Smartphones and Gadgets

One of the biggest reasons why Retailers must devise a mCommerce Strategy in 2022, is because of the fact that we are now completely living in a mobile world, which is dominated by smartphone usage, fueled by increasing internet penetration. Smartphones and gadgets are everywhere, following us around, as we progress. A research conducted by the Experts at Deloitte, indicates that almost all of the developed nations across the Globe, have mobile penetration of at least 90%.

Retailers must think strategically today and realize the fact that consumers would not return back to pre-Covid scenario. The rise in different technologies, including Contactless payments, necessitates the need for Retailers to devise a mCommerce Strategy in 2022.

Holistic and Localized Customer Experience

The mCommerce Ecosystem is endless and limitless. Given how smartphones and gadgets have evolved today, Retailers could actually integrate new and unique features to amplify the customer experience. The Mobile platform is simply extraordinary, in terms of possibilities.

In 2022, it’s all about providing your customers localized experiences, through holistic approach. This is actually easier, through the mobile platform, as it allows for better and more effective implementation of localized and custom experience for users. The opportunities for localized marketing campaigns can be easily implemented through mCommerce strategy in 2022. Mobile phones allow easy tracking of usage patterns and location data, helping Retailers to cater to their customers in an intuitive manner.

Additionally, the innovations in technology that are taking place on a constant basis, especially in 2022, there is room for more improvement and growth for Retailers, abiding by mCommerce, as their way forward.

Omni-Channel Experience

Retailers should focus on mCommerce in 2022 because mobile platforms and the mCommerce Ecosystem acts as a glue that holds the relationship between customers and brands together. This was seen during Covid-19, when the world was facing strict lockdown and restrictions, the mobile platform was the only way for brands to stay connected with their customers.

This makes the mCommerce framework one that offers an Omni-channel experience for consumers all across the globe. We saw that even Grocery Stores were shifted to online mechanism, with food and grocery delivery growing exponentially during Covid-19. Before 2019, we wouldn’t have imagined shifting towards mobile grocery shopping, but now, big players like Noon, and Carrefour making online grocery shopping quite convenient and seamless.

mCommerce in 2022 and in the coming years, will serve to act as a One-window Solution for customers and users all over the Globe, integrating almost every retail function and category towards mobile platform, which makes it a necessity for Retailers to devise a profound mCommerce Strategy, driven by innovation and results.

Summing it up

It is no hidden fact that users all across the Globe are now predominantly accustomed to mobile shopping, with smartphones acting as the main source of digital integration for users. Because of the rapid technological changes and innovations happening around us, it is high time, that Retailers create a viable mCommerce strategy that sticks and creates meaningful impact in the digital landscape of 2022.