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21% of parents in Egypt do not watch video blogs and are not aware of digital content their children are fond of

CMOs by CMOs
July 1, 2020
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Modern parents have to constantly educate themselves and keep up to date when it comes to the Internet trends. There is a strong reason for it – their children. If parents do not know what is popular on the internet, they can have misunderstandings or even conflicts with their children. It turns out, not all the parents keep up with current trends online and do not have enough knowledge about content that their children prefer.

According to the recent survey, 21% of Egyptian parents do not watch video blogs. They are not sure what is popular among modern kids. However, it is a completely different picture among the kids themselves: 69% of children watch video blogs, including those dedicated to games and toys (68%), movies (41%), music (37%) and computer games (36%).

It goes on with video games that are one of the most popular pastimes among kids and teenagers – 92% of Egyptian children play video games, more than half of them involving in multiplayer ones where they are able to communicate with other people participating there. An interesting fact here is that 10% of families have conflicts about their child’s digital life, with 75% of parents claiming that their child spends too much time on the phone or doing nothing useful (43%).

“Being digitally educated and involved in social media activities is a must-do for a parent nowadays as the lack of knowledge in this field can trigger some conflicts in the family. In order to understand your child, to be able to communicate with them and discuss certain modern trends of evolving world, you have to read more and to be present on the Net. It can possibly save the parents a lot of trouble and make their children respect them”, said Andrey Sidenko, Lead web content analyst at Kaspersky.

Tags: Digitalkasperky labkaspersky
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.

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CMOs

Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.

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