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Home Digital

Anghami and Rotana Renew Partnership and Expand Scope of Collaborations

CMOs by CMOs
2 years ago
in Digital
Reading Time: 3 mins read
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Kamil Abi Khalil (Head of Production at Anghami), Ahmed Al Rasheed (KSA Manager at Anghami), Salem al-Hindi (CEO of Rotana Music), Eddy Maroun (Co-Founder & CEO of Anghami), and Firas Khashman
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Anghami Inc. (NASDAQ: ANGH), the leading music and entertainment audio platform in the MENA region, and Rotana Music, the Arab world’s leading independent record label and largest repertoire owner of Arabic music, media, entertainment, events, and content producer and distributor in the MENA and GCC regions, have announced the expansion of their strategic partnership to include various content and concert collaborations.

The renewed agreement marks a significant milestone in the ongoing collaboration between the two entities, building upon the initial reunion and partnership established in 2012. This commitment paves the way for an expanded array of releases and collaborations across various content over the next three years.

Commenting on the announcement, Eddy Maroun, Co-Founder & CEO of Anghami, said: “We are excited to renew and broaden our partnership with Rotana, reaffirming our dedication to offering users content and experiences. This three-year agreement highlights our shared vision to continuously elevate the Arabic music landscape and offer unique opportunities to both artists and fans.”

The agreement, signed in early February 2024, goes beyond traditional licensing agreements. In addition to granting Anghami access to Rotana’s extensive Arabic music catalog, the partnership will witness collaborative efforts including live concerts and artist collaborations, available on Anghami.

On this occasion of renewing the agreement, Mr. Salem al-Hindi, CEO of Rotana Music, said: “Rotana has always been a pioneer in its field to serve and delight the Saudi, Gulf, and Arab audiences with whom we have built over the years a bridge of trust and appreciation in order for them to acquire excellence from Rotana in everything they seek. To achieve this in the music and entertainment industry, keeping pace with market changes and expanding the circle of creativity and innovation, and after cooperation with the Anghami platform that yielded positive results, we are pleased to renew this partnership, which will also contribute to consolidating the strong relationship between Rotana and its artists. We are all confident that what is coming between Rotana and Anghami will help expand our presence by delivering Rotana music to listeners worldwide.”

With this expanded partnership, Anghami and Rotana are set to redefine the music scene in the Arab world, offering fans in the MENA region an unmatched selection of content and live experiences.

Tags: Anghami Inc.RotanaRotana Music Holding
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.

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CMOs

Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.

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  • Khaled AlShehhi honoured with the Digital Leadership Award at the MENA Digital Awards
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