Salesforce Accelerates Fight Against Climate Change with New Trees, Oceans, and Youth Programs
New tree equity and global urban reforestation initiative engages youth and ecopreneurs to grow urban forests and green cities across...
B2B Marketing is Struggling to Deliver Long-Term Value, According to A New Study By WARC, LIONS and LinkedIn’s B2B Institute
B2B marketers can improve effectiveness with larger, longer-term and more broadly targeted B2B campaigns WARC, LIONS, and LinkedIn’s B2B Institute, have...
UK Advertising Spend to Exceed £29bn This Year with Increased Recovery Predictions
The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year to reach a total...
Call for Entries Issued for the 2022 Middle East & North Africa Stevie®Awards
The Stevie® Awards has issued a call for entries for the 2022 (third annual) Middle East & North Africa Stevie Awards,...
DMS Wins Exclusive Media Representation across MENA for Leading Online Video Streaming Player Viu
Viu, PCCW’s leading pan-regional OTT video streaming service, and Choueiri Group jointly announce the appointment of Digital Media Services (DMS),...
Following Ethical Tourism Brands Will Become A Major Trend, Says Arabian Travel Market
RX Global, organizer of Arabian Travel Market (ATM), has revealed that 2022 could witness a resurgence in brand conscious travelers,...
JLL: The Return of Tourists Should Provide Some Respite for the UAE’s Retail Sector
The return of consumer confidence in light of easing COVID-19 restrictions and the anticipated rise in international visitors will provide...
W7Worldwide Sets Out 7 COVID-19 Communication Strategies for Transport & Logistics Operators
The pandemic has placed an unprecedented strain and challenge on the world’s transportation and logistics operations and infrastructure. The way...
Advertiser Spend on TV and Social Media is Twice as High as Daily Consumption
Social media spend would need to reduce by $94.3bn in order to mirror global consumption levels next year, while the...
Sitecore Hosts Global Top Sellers Event in Dubai during GITEX
Sitecore, the global leader in digital experience management software, held its annual President’s Club event celebrating the achievements of its...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.