TikTok drives impact for Mondelez in Saudi Arabia
Riyadh, Saudi Arabia; 15 August 2023: TikTok has showcased its impact for brands with a Marketing Mix Modeling (MMM) analysis,...
Connected TV set to hit $26bn globally in 2023 – but no sign of a ‘hockey-stick’ moment
Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television. However, whilst CTV...
e& money introduces Samsung Wallet to elevate customers’ purchasing experience
Dubai, UAE, 10 August 2023: e& money, the fintech arm and financial super-app of e& life, today announced that customers...
HUAWEI AppGallery Egypt and Top mobile BR game Host a Thrilling Offline Gaming Event at the Greek Campus – AUC in Cairo
HUAWEI AppGallery Egypt and Top mobile BR game joined forces to organize an exhilarating Offline Gaming Event at the prestigious...
Austrian National Tourist Office Selects Wien Nord Serviceplan as its New Agency
Vienna, 10 August 2023 - After several years without a full-service creative agency, the Austrian National Tourist Office (ANTO) initiated...
PRCA MENA announces Conference and Digital Awards 2023 celebrations to take place in Riyadh, Saudi Arabia
PRCA MENA, the leading professional association for public relations and communications in the Middle East and North Africa, is thrilled...
e& money launches prepaid card with cash rewards
Over 180,000 e& money cards issued since launch in March Card offers 1% cash rewards on all payments during the...
Alinma Pay and Huawei Mobile Services (HMS): Revolutionizing the Digital Payment Landscape in Saudi Arabia
In December 2019, Alinma Pay, a leading digital payment app from Saudi Arabia, embarked on a groundbreaking collaboration with Huawei...
Vatika Unveils Dorra Zarrouk As The Glamorous Face of Their Revolutionary “Oil Before Shampoo” Campaign
Vatika, the leading Natural hair care brand in the middle east region has signed up the acclaimed Arab actress Dorra...
Emirates News Agency and Abu Dhabi Chamber sign MoU
WAM is set to become a media partner for the 21st cycle of the Sheikh Khalifa Excellence Award and the...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.