Grand Prix and Gold winners announced for the WARC Awards for Effectiveness 2023 in association with LIONS
Honouring the best ideas that deliver business results, the final and highest accolades of the third global WARC Awards for...
PRCA MENA strengthens presence in Saudi Arabia
With an aim to explore further opportunities and discuss the development of the PR industry, Monika Fourneaux, Head of EMEA...
OSN+ Partners with Fashion Influencer and Entrepreneur Ascia Alshammiri for ‘No More FOMO’ Campaign
OSN+, the ultimate destination for premium entertainment, is thrilled to announce Ascia Alshammiri, as the latest face of its 'No...
New research by WARC x LinkedIn B2B: Making a ‘Promise to the Customer’ gives brands and their campaigns a competitive edge
The B2B Institute, LinkedIn’s marketing think tank, in partnership with WARC, have today published “Making a Promise to the Customer:...
Silver and Bronze winners announced for the WARC Awards for Effectiveness 2023 in association with LIONS
Honouring the best ideas that deliver business results, the first winners are now announced for the WARC Awards for Effectiveness...
Gambit Communications Wins Majid Al Futtaim Shopping Malls and Majid Al Futtaim Entertainment Tenders
Gambit Communications has won two major PR tenders from Majid Al Futtaim Group, being appointed as the new PR agency...
Apple Retains Crown as World’s Most Valuable Brand in Kantar BrandZ Ranking
Microsoft overtakes Amazon to join Google in the top three McDonald’s is the most valuable non-tech brand; Coca-Cola rejoins the...
Louis Vuitton Reigns as the World’s Most Valuable Luxury Brand for the 18th Year
Chanel and Dior join Louis Vuitton in posting brand growth. Louis Vuitton rises from No.10 to No.8 in the Kantar...
McDonald’s, Starbucks and KFC take away top honours in the Kantar BrandZ Global Fast Food Top 10
With a brand value of $191bn, McDonald’s is more valuable than the rest of the global fast-food category combined Digitalisation...
O2 and Serviceplan Bubble create first Brand Book with real Game-Changer DNA
The brand book "CAN DO DECODED" is further proof of this game changer mentality and was developed jointly by O2...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.