A TikTok and WARC report: When entertainment meets effectiveness – a guide to maximising impact
69% of APAC marketers are shifting investments to target interest-based communities, with 67% reevaluating their media mix towards TikTok Media...
TikTok & MBC Media Solutions partner to bring exclusive content to the platform
TikTok has announced a renewed partnership with MBC Media Solutions (MMS), the commercial arm of MBC GROUP, to enable advertisers...
OSN Expands Multi-Year Deal with Warner Bros. Discovery for MENA and becomes only home for HBO content in the region
Exclusive multi-year licensing deal extends OSN’s rights to broadcast and stream content from HBO across its products The renewed deal...
ACE Joins Forces with Egyptian Authorities to Shut Down Largest Piracy Ring in Middle East-North Africa Region
The Alliance for Creativity and Entertainment (ACE), the world’s leading anti-piracy coalition, has achieved a landmark victory for content creators...
Mo Salah, Mariam Farid and Khadija Hegazy, star in adidas Global Campaign: Running Needs Nothing but You
adidas premiers its inspiring global film, Running Needs Nothing But You, to encourage everyone to enjoy their personal experience of...
Free Fire 2023 Esports Roadmap features two key tournaments taking place in May and November
The Free Fire SEA Invitationals (FFSI) and the Fire Fire World Series (FFWS) are set to happen in May and...
Regional experts to share best practices and insights on Immersive Marketing at upcoming MENA Effie TLP in Dubai
Organizer NordStella today announced the details of the upcoming MENA Effie Thought Leadership Program (TLP) Dubai, scheduled for 3rd March...
Digital-media veteran Sadia Akhter joins leading marketing company YAAP
YAAP, a Dubai-based specialized influencer marketing company, today announced the appointment of seasoned media professional Sadia Akhter as a Partner....
Bigo Live Partners with ULTRA ABU DHABI to Deliver Ultimate Festival Experience
Bigo Live, a leading social live-streaming platform, announces its sponsorship of the highly anticipated Ultra Music Festival in Abu Dhabi...
Tagger Media strikes exclusive partnership with YAAP; enters Middle East offering world-class influencer marketing services
YAAP, a Dubai-based specialized influencer marketing company, today announced an exclusive partnership with data-driven social intelligence platform Tagger Media. The...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.