Integrate Middle East 2023 to congregate Pro AV Industry pioneers to spotlight key market trends
Market reports indicate growth of Pro AV market at a CAGR of 7.9 per cent between 2022 and 2027. Industry...
TikTok reaffirms commitment to safety with new Community Guidelines
TikTok has announced their refreshed Community Guidelines, reaffirming their commitment to safety. TikTok's Community Guidelines are the rules and standards...
Bigo Live Celebrates Ramadan 2023 with Immersive In-App Features
Bigo Live, a leading social livestreaming platform, is thrilled to announce its latest initiative for Ramadan in the MENA Region....
WARC Rankings 2023: Effective 100 announced – the world’s most awarded campaigns and companies for effectiveness
WARC Effective 100, the ultimate independent global benchmark celebrating excellence in advertising effectiveness, is now released featuring the most awarded...
TikTok Launches “Mousalsal” Style Series to Highlight How Brands Can Drive Results During Ramadan
TikTok has launched a Ramadan-inspired video series to present data and insights related to the Holy Month on the platform...
TikTok’s global advertising revenue to reach $15.2bn in 2023 defying a digital ad market slowdown
TikTok, the Chinese ByteDance-owned video sharing app, has become an integral digital and popular platform for brands, especially in the...
Andrew Buckingham to lead Coca-Cola’s Middle East Operations
Andrew Buckingham has been appointed as Vice President and General Manager for Coca-Cola Middle East region. Bringing more than 23...
Dentsu MENA helps brands navigate business transformation from ‘Now to Next’ at inaugural Riyadh Event
At the inaugural edition of the Dentsu Now to Next event, dentsu yesterday outlined the considerable market shifts that have...
A TikTok and WARC report: When entertainment meets effectiveness – a guide to maximising impact
69% of APAC marketers are shifting investments to target interest-based communities, with 67% reevaluating their media mix towards TikTok Media...
TikTok & MBC Media Solutions partner to bring exclusive content to the platform
TikTok has announced a renewed partnership with MBC Media Solutions (MMS), the commercial arm of MBC GROUP, to enable advertisers...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.