Balancing Local with Global Communications Strategies
The pandemic caused the largest and fastest disruption in history to international trade, global supply chains and international travel. As...
Global ad spend to rise 8.3% this year but growth will slow significantly in 2023
Global advertising spend is on course to rise by 8.3% – or $67.3bn – to $880.9bn this year, finds WARC, lifted...
UNDP & Savola Foods sign MoU
The United Nations Development Programme (UNDP) in Egypt signed a Memorandum of Understanding with Savola Foods to help advance Egypt’s...
PRCA face-to-face training returns to Dubai
PRCA MENA is bringing back face-to-face training courses in Dubai starting September 2022. The first set of courses will be...
When it comes to travel, the UAE and KSA place high importance on premium experiences
New research finds that airport lounges remain extremely popular in the region Loyalty rewards are considered the top payment card...
PRCA MENA announces The Romans as new members
The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced leading creative PR agency The...
Multiple Award-Winning Agency Serviceplan Middle East Announces Partnership with CEQUENS
Serviceplan Middle East, Dubai Lynx Independent Agency of the Year and Cannes Lions Independent Network of the year, has announced...
Incubeta MENA Announces Change In Management Structure to Execute on Global Growth Strategy
Leading digital marketing group, Incubeta today announce structural management changes across their MENA offices with immediate effect. This change follows...
July 2022 Records Highest Real Estate Transactions in 12 years
July 2022 recorded 7,092 total sales transactions worth AED 21 billion. July 2022 recorded 42,698 rental leases: 56.04% were new...
Serviceplan Group launches Serviceplan Make: the First Integrated Production Company for Branded Neo-narratives
With the summer 2022 launch of Serviceplan Make, Serviceplan Group is combining existing with newly structured international implementation and creative...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.