Advertising
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to news and reports for advertising industry.
beIN Launches ‘Return of the Giants’ Campaign
In line with its commitment to offer its viewers and fans the best content in sports and entertainment, beIN has...
WPP To Sell 60% Of Kantar To Bain Capital
WPP, The London-based advertising group, has agreed to sell a 60% stake in its Kantar market-research unit to Bain Capital...
Internet advertising will exceed half of global adspend in 2021
Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time,...
Mindshare named Cannes Lions Media Network of the Year
Mindshare, the agency network that is part of WPP, has been named Media Network of the Year 2019 at the...
Zenith Worldwide appoints Lee Moran as Global Client Lead
Today, Zenith Worldwide announced the appointment of Lee Moran, who joins the agency’s leadership team as Global Client Lead.
Three promotions in OMG MENA leadership team
Omnicom Media Group EMEA has announced three promotions at the top of its Middle East/North Africa (MENA) operations.
New Google Ad Formats Showing Promise
Google’s new ad formats introduced in 2018 are seeing some impressive results, making it a promising opportunity to more profitability...
The Four A’s of Advertising in 2019
ROI Revolution; the US based digital marketing agency defined the four A’s of Advertising in 2019 within its 2019 US...
Groupe PSA appoints Science & Sunshine as creative agency for Peugeot Middle East
French automotive manufacturer, Groupe PSA, has selected independent creative shop, Science & Sunshine, to handle creative for Peugeot in the...
Entourage expands to Saudi Arabia
After a series of new business acquisitions and a successful 2018, entourage is expanding into KSA.
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.