Reports
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the reports and researches related to the industry.
Luxury packaging goes greener, lighter and smarter—Bain & Company and Fedrigoni report
Packaging in the luxury sector is undergoing a quiet revolution—and it's getting smarter, greener, and more purposeful. A new report...
Wellness, nature and food drive 2025 travel trends in EEMEA, according to Mastercard Economics Institute
Hurghada and Sharm El-Sheikh in top 15 trending destinations for global travelers this summer Jeddah and Riyadh have seen a...
Mastercard Research: 98% of Women Entrepreneurs in Egypt are Optimistic About Revenue Growth
New Mastercard research reveals high entrepreneurial spirit among the country’s women The survey notes that women business owners in Egypt...
Baby Boomers’ shift to digital content accelerates but brands are failing to keep up
Over-55s globally will spend more than half (54.4%) of their media time online Digital extensions of offline content channels see...
Spotify global advertising revenue forecast to reach $2.1bn in 2024 as the platform focuses on winning a share of video ad budgets
Spotify’s global ad revenue will top the $2bn threshold for the first time in 2024, up 13% year-on year, with...
How Messaging Can Personalise Complex Customer Journeys and Drive Brand Growth?
Companies risk losing $3.1 trillion or 6.7% of their total revenues in consumer spend each year because of sub-standard customer...
Reading habits study of more than 3,800 students in Egypt shows big increase from last year in reading levels
7% year-on- year increase in the number of pupils participating Major international study also revealed the most popular authors among...
Egypt’s inbound tourism headed for significant growth, says Mastercard Economics Institute
Egypt Tourism recorded a 27% year-on-year growth in visitors in 2023 In 2027, all eyes will be on Egypt when...
Creative Impact Unpacked: WARC’s top effectiveness trends from Cannes Lions 2024
WARC, the global authority on marketing effectiveness, has today released a report sharing the highlights of Creative Impact, one of...
MENA region leads global growth in luxury travel, reveals Mastercard Affluent Travel report
Report highlights the role of high-net-worth travelers in boosting the travel and hospitality industry Over a third (38%) of luxury...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.