Reports
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the reports and researches related to the industry.
Introducing the What’s Next: Gaming Trend Report 2023 for METAP
Over the past year, we have watched users come to TikTok in order to engage, create, and connect through their...
Marketers return to MMM to evaluate the effectiveness of multi-channel campaigns in a complex media and retail environment
Advertising budgets are under increasing scrutiny and rapidly-changing retail conditions are demanding improved solutions for justifying and optimising marketing investments....
Align, Build and Embed (ABE) – a new framework for brands to drive a culture of creative impact
WARC, the global authority on marketing effectiveness, in association with LIONS and the Association of National Advertisers (ANA), has today...
Apple Retains Crown as World’s Most Valuable Brand in Kantar BrandZ Ranking
Microsoft overtakes Amazon to join Google in the top three McDonald’s is the most valuable non-tech brand; Coca-Cola rejoins the...
Louis Vuitton Reigns as the World’s Most Valuable Luxury Brand for the 18th Year
Chanel and Dior join Louis Vuitton in posting brand growth. Louis Vuitton rises from No.10 to No.8 in the Kantar...
McDonald’s, Starbucks and KFC take away top honours in the Kantar BrandZ Global Fast Food Top 10
With a brand value of $191bn, McDonald’s is more valuable than the rest of the global fast-food category combined Digitalisation...
#BookTok community celebrates World Book Day across MENA region
TikTok's #BookTok community is the ideal destination to mark World Book Day this year with an ever-growing array of content...
Balancing short and long-term investments, the use of brand(dot)com and marketplaces, and the intricacies of omnichannel will supercharge brand growth
A complex post-pandemic retail landscape, including a shift to omnichannel shopping, has resulted in a need to rebalance marketing strategies...
TikTok’s global advertising revenue to reach $15.2bn in 2023 defying a digital ad market slowdown
TikTok, the Chinese ByteDance-owned video sharing app, has become an integral digital and popular platform for brands, especially in the...
UK advertising market’s Covid recovery continues but forecast growth slows
The latest quarterly data from the Advertising Association / WARC Expenditure Report show UK advertising spend rose by 4.3% to...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.