Reports
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the reports and researches related to the industry.
The Future is Hybrid: New PRCA MENA Census Uncovers Trends in Region’s PR Professions
Less than a fifth of Middle East and North Africa (MENA) PR and communication professionals (16%) expect to return to...
Netacea Research: Skewed Analytics Cost Businesses As Much As Click Fraud
Netacea, the bot detection and mitigation specialist, today announced results from a new report that shows skewed analytics caused by...
Following Ethical Tourism Brands Will Become A Major Trend, Says Arabian Travel Market
RX Global, organizer of Arabian Travel Market (ATM), has revealed that 2022 could witness a resurgence in brand conscious travelers,...
Mobile Shopping Persists Amid Global Reopenings with Purchases Up 30% January to May 2021, Says New Report from Liftoff and App Annie
Liftoff, a global performance-based mobile app marketing optimization platform, in partnership with the global data and analytics company App Annie...
Strategy is growing in importance and divergence but lacks diversity in its hiring
The strategy career path is diversifying, but there remains a lack of diversity in its hiring, finds WARC, the global...
W7Worldwide Sets Out the 7 Best Practices in Influencer Marketing in Covid-19
The Covid-19 pandemic initially resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals.
After A Year That Disrupted The Industry, Global Rankings Show That Fintech is Thriving
A new report by findexable shows that 2020 was a year in which the financial technology (‘fintech’) sector expanded globally...
Hala Badri: The Creative Economy is a Promising Sector That Boosts Dubai’s Global Competitiveness
Hala Badri, Director General of Dubai Culture stressed that the creative economy (also known as the ‘orange economy’) is a...
7 types of Ramadan audiences that every marketer needs to know
Last year, Ramadan synchronized with the spread of COVID-19, and this resulted in drastic changes in the behavior of consumers...
Covid-19 Causes Digital Consumption to Rise By Over 30%, Forming New And Lasting Consumer Habits
The consumer shift to digital media has accelerated in the past 12 months, with online channels now set to take...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.