Reports
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the reports and researches related to the industry.
Communication Strategies to Rebuild Tourism & Hospitality Industry
The travel, tourism, and hospitality industry suffered devastating effects since the onset of the Covid-19 pandemic, with the UN’s World...
Broadcast TV spend fell $34bn worldwide last year as advertisers moved money into streaming platforms
The AVOD streaming market is now set to double to $54bn by 2025, while a landmark study of Adgile data...
Following an almost full year of dramatic decline, the global marketing industry ended 2020 in growth
WARC has today released an annual review of its Global Marketing Index (GMI) over the 12 months of 2020.
$63bn Removed From The Global Advertising Market In 2020 Due To The Impact Of COVID-19
Traditional media have their worst year on record, led by sharp cuts in automotive, retail, and travel & transport ad...
WARC Uncovers Marketing Strategies For Growth In MENA
WARC, the global authority on marketing effectiveness, has today released the 2020 MENA Strategy Report.
Coronavirus Crisis Accelerates Shift To Digital Advertising
Global advertising expenditure will shrink 9.1% in 2020, according to Zenith’s latest Advertising Expenditure Forecasts.
W7Worldwide Advises Corporates to Step Up Their Public Affairs Efforts to Aid COVID-19 Recovery
COVID-19 has significantly changed the relationship between business and government as the crisis impacted every country, threatening not only its...
Content-led Marketing Strategies Are More Effective Than Ever For Brands
As countries continue to go in and out of lockdown resulting in an increased dependency on screens to inform and...
WARC Releases Guide To E-commerce And The Future Of Effectiveness
The COVID-19 pandemic and subsequent country lockdowns have driven 10 years of e-commerce growth in an eight-week period, prompting a...
WARC: Global advertising spend on e-sports is expected to top $1bn in 2022
WARC, the international marketing intelligence service, expected a new raise in global advertising spend on e-sports this year despite global...
Recommended Stories
Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.