In-Depth
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the reports, surveys, case studies and researches related to the industry.
Messe Frankfurt Middle East Survey Points to Vibrant Recovery For Global Exhibitions Industry
A survey by Messe Frankfurt Middle East (MFME) tracking the impact of the COVID-19 pandemic on the international exhibitions industry...
Buying Habits In The Pandemic Era… How Do Consumers Think During Ramadan?
CMOs magazine conducted a survey, in which 400 consumers participated to answer 10 questions about the impact of the continuing...
7 types of Ramadan audiences that every marketer needs to know
Last year, Ramadan synchronized with the spread of COVID-19, and this resulted in drastic changes in the behavior of consumers...
Covid-19 Causes Digital Consumption to Rise By Over 30%, Forming New And Lasting Consumer Habits
The consumer shift to digital media has accelerated in the past 12 months, with online channels now set to take...
5 things to keep in mind while planning for Ramadan this year, by Anghami’s Sabine Oneissy
To better understand our MENA consumers this Ramadan, we launched a survey on Anghami conducted by our partners at Choueiri...
Communication Strategies to Rebuild Tourism & Hospitality Industry
The travel, tourism, and hospitality industry suffered devastating effects since the onset of the Covid-19 pandemic, with the UN’s World...
Broadcast TV spend fell $34bn worldwide last year as advertisers moved money into streaming platforms
The AVOD streaming market is now set to double to $54bn by 2025, while a landmark study of Adgile data...
New research by WARC in partnership with Spotify Advertising finds B2B is coming of age as marketers find new opportunities
WARC, the global authority on marketing effectiveness, in association with the advertising arm of Spotify, released an analysis of B2B...
What’s Top of Mind for CMOs in 2021?
As the year 2021 begins, marketers face a key challenge when either creating or developing marketing and communication strategies for...
Following an almost full year of dramatic decline, the global marketing industry ended 2020 in growth
WARC has today released an annual review of its Global Marketing Index (GMI) over the 12 months of 2020.
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.