In-Depth
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the reports, surveys, case studies and researches related to the industry.
$63bn Removed From The Global Advertising Market In 2020 Due To The Impact Of COVID-19
Traditional media have their worst year on record, led by sharp cuts in automotive, retail, and travel & transport ad...
WARC Releases The Marketer’s Toolkit 2021
70% of the Marketer's Toolkit 2021 respondents say that at a time of volatility, it is harder for brands to...
WARC Uncovers Marketing Strategies For Growth In MENA
WARC, the global authority on marketing effectiveness, has today released the 2020 MENA Strategy Report.
Coronavirus Crisis Accelerates Shift To Digital Advertising
Global advertising expenditure will shrink 9.1% in 2020, according to Zenith’s latest Advertising Expenditure Forecasts.
W7Worldwide Advises Corporates to Step Up Their Public Affairs Efforts to Aid COVID-19 Recovery
COVID-19 has significantly changed the relationship between business and government as the crisis impacted every country, threatening not only its...
Content-led Marketing Strategies Are More Effective Than Ever For Brands
As countries continue to go in and out of lockdown resulting in an increased dependency on screens to inform and...
WARC Releases Guide To E-commerce And The Future Of Effectiveness
The COVID-19 pandemic and subsequent country lockdowns have driven 10 years of e-commerce growth in an eight-week period, prompting a...
WARC: Global advertising spend on e-sports is expected to top $1bn in 2022
WARC, the international marketing intelligence service, expected a new raise in global advertising spend on e-sports this year despite global...
Mobile Remains The Fastest Growing Channel Despite Budgets Being Impacted By COVID-19 Crisis
Mobile budgets are being impacted by the COVID-19 outbreak, but mobile remains the fastest growing channel, with nearly all marketing...
92% of Egyptian parents use their gadgets to entertain their child when they travel
While many countries slowly ease the lockdown measures that were implemented because of the coronavirus pandemic, the interest to domestic...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.