In-Depth
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the reports, surveys, case studies and researches related to the industry.
BRANDED INFLUENCER CONTENT PARTNERSHIPS ESSENTIAL KEYS TO MARKETERS’ PLAYBOOK IN FAST-GROWING GLOBAL MARKET
Dubai, UAE - May 06, 2024 — With media spend on the global influencer market expected to approach $6 billion...
Mastercard report finds human connections and technological innovation are key for Cities of the Future
The Mastercard Cities of the Future Report taps into the aspirations of urban inhabitants in Egypt, Saudi Arabia, and the...
Egypt and the Big 5 Dominate Hotel Development in Africa
When it comes to hotel development across Africa in 2024, just five words tell the story, “Egypt and the Big...
ASICS Study Reveals Over 50% of Women Become Less Active or Stop Exercising Completely as They Grow Older
The more women move, the better they feel. Women who exercise regularly reported feeling 52% happier, 50% more energised, 48%...
Visa study : More than 70% of UAE retailers see increase in revenue and customer traffic since accepting digital payments
Visa’s Value of Acceptance study also reveals 68% of digital payment accepting UAE merchants surveyed say accepting cards and mobile...
Consumer products sector at a crossroads after a year of tremendous growth; with no room left on price, a return to volume growth will be critical in 2024
Dubai — February 19, 2024—The consumer products sector has enjoyed a year of tremendous growth, with retail sales value (RSV)...
Global spend on sports media rights is forecast to reach $61bn this year, but a fragmented media landscape poses dilemmas for brand advertisers
At a time when marketers are increasingly reliant on sport for mass reach, the sector faces fragmentation. Live sports rights...
Latest research by WARC shows highly awarded creative campaigns are significantly more effective
42% of highly awarded creative ideas are subsequently awarded for effectiveness, compared to 20% for all creatively awarded ideas The...
How AI Can Be Part of Your Business Strategy
AI has become an universal topic of conversation and has widely been acknowledged by international CMOs as a significant focus...
Brands face challenges in planning for quality marketing in an AI-driven world
17 January 2024 – After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.