In-Depth
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the reports, surveys, case studies and researches related to the industry.
Mastercard Economics Institute’s Economic Outlook for 2024: Empowered consumers to balance price and priority
Consumers in Egypt are finding their equilibrium by carefully balancing prices and priorities Confidence in ecommerce purchases is high, but...
New Research From Deliverect Shows The Impact Of Digitization On Discovery And Loyalty In The Kingdom Of Saudi Arabia’s Restaurant Industry
5,000 consumers around the world including the Kingdom of Saudi Arabia (KSA) were surveyed to understand how restaurants can drive...
PRCA MENA’s ‘Value in PR’ Report: From navigating reputation and crisis to financial trends in the MENA region
The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has released its 'Value in PR' report...
Private Sector Developments make up for 85% of ongoing projects in Egypt
The New Administrative Capital accounted for one quarter of total property investments in Q2 2023 The residential and mixed-use real...
Emotainment is the new storytelling: New study shows the impact of emotional resonance on consumer behavior
TikTok’s short-form video content captures users' hearts and minds, holding active attention with 1.6x more time spent on each video (UGC...
WARC reveals insights from the winners of the 2023 Cannes Creative Effectiveness Lions
WARC, the global authority on marketing effectiveness, has today released ‘Creative Effectiveness Lions 2023 - Insights from the winners’, a...
Seven in Ten Consumers Are Willing to Make Changes to Tackle Environmental Issues
Independent research shows lack of information and high prices are the main barriers for consumers to make more sustainable purchases...
Study Finds ChatGPT Beats Google In Blind Test For Search Queries
A study by ClickPop, a digital marketing consultancy in the UK, found that two-thirds (65.3%) of people selected the websites...
Ford enters TikTok territory: How the automotive brand captured attention and drove success on the digital platform
In the fast-paced consumer industry, brands need to continuously evolve to understand their audiences and maintain relevance amidst an overload...
New research from WARC’s Evolution of Marketing program finds 34% of consumers reducing out-of-home entertainment
WARC, the global authority on marketing effectiveness, has today launched Evolution of Marketing, a new content programme focusing on the...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.