In-Depth
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the reports, surveys, case studies and researches related to the industry.
New research from WARC’s Evolution of Marketing program finds 34% of consumers reducing out-of-home entertainment
WARC, the global authority on marketing effectiveness, has today launched Evolution of Marketing, a new content programme focusing on the...
Introducing the What’s Next: Gaming Trend Report 2023 for METAP
Over the past year, we have watched users come to TikTok in order to engage, create, and connect through their...
Marketers return to MMM to evaluate the effectiveness of multi-channel campaigns in a complex media and retail environment
Advertising budgets are under increasing scrutiny and rapidly-changing retail conditions are demanding improved solutions for justifying and optimising marketing investments....
Align, Build and Embed (ABE) – a new framework for brands to drive a culture of creative impact
WARC, the global authority on marketing effectiveness, in association with LIONS and the Association of National Advertisers (ANA), has today...
Apple Retains Crown as World’s Most Valuable Brand in Kantar BrandZ Ranking
Microsoft overtakes Amazon to join Google in the top three McDonald’s is the most valuable non-tech brand; Coca-Cola rejoins the...
Louis Vuitton Reigns as the World’s Most Valuable Luxury Brand for the 18th Year
Chanel and Dior join Louis Vuitton in posting brand growth. Louis Vuitton rises from No.10 to No.8 in the Kantar...
McDonald’s, Starbucks and KFC take away top honours in the Kantar BrandZ Global Fast Food Top 10
With a brand value of $191bn, McDonald’s is more valuable than the rest of the global fast-food category combined Digitalisation...
Four in five consumers won’t buy from a brand that doesn’t offer local language support
When it comes to buying from brands online, over four in five consumers won’t buy from a brand that doesn't...
MEA banks turn to fintechs to boost digital transformation progress, Finastra research reveals
Finastra research reveals that banks in the Middle East and Africa (MEA) region regard fintech partnerships as important for growth...
#BookTok community celebrates World Book Day across MENA region
TikTok's #BookTok community is the ideal destination to mark World Book Day this year with an ever-growing array of content...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.