In-Depth
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the reports, surveys, case studies and researches related to the industry.
Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI
Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction...
VICE Media Group unveils The State of Arab Youth survey
VICE Media Group has published the first edition of The State of Arab Youth, its exclusive research and survey on...
Balancing short and long-term investments, the use of brand(dot)com and marketplaces, and the intricacies of omnichannel will supercharge brand growth
A complex post-pandemic retail landscape, including a shift to omnichannel shopping, has resulted in a need to rebalance marketing strategies...
TikTok’s global advertising revenue to reach $15.2bn in 2023 defying a digital ad market slowdown
TikTok, the Chinese ByteDance-owned video sharing app, has become an integral digital and popular platform for brands, especially in the...
A TikTok and WARC report: When entertainment meets effectiveness – a guide to maximising impact
69% of APAC marketers are shifting investments to target interest-based communities, with 67% reevaluating their media mix towards TikTok Media...
Research conducted by LEGO Group portrays the importance of friendships on wellbeing of kids
Two in three kids (68%) want to see more toys and characters portray real life. Most kids surveyed (94%) said...
Ramadan 2023: TV and TikTok Marketing Mix to Deliver 21% Higher Brand Impact
A meta-study commissioned by TikTok in the MENA region found that TikTok provides the highest incremental exposure to TV compared...
UK advertising market’s Covid recovery continues but forecast growth slows
The latest quarterly data from the Advertising Association / WARC Expenditure Report show UK advertising spend rose by 4.3% to...
TikTok Highlights the Three Trend Forces That Will Define the Year
TikTok has announced the launch of the What’s Next Report 2023, the company’s third annual trend forecast. The global report,...
PR industry Embraces Flexible Working, but Work Remains on Gender Equality – 2022 PRCA MENA Census
Nine out of ten (90%) PR and communications professionals in Middle East and North Africa adopted some form of flexible...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.