Insights & Analysis
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the insights and Analysis of the industry.
Private Sector Developments make up for 85% of ongoing projects in Egypt
The New Administrative Capital accounted for one quarter of total property investments in Q2 2023 The residential and mixed-use real...
Instagram’s global advertising revenue is forecast to reach $71bn in 2024 driven by innovations in AI targeting and monetisation of Reels
Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent weakening of the...
Amazon is consumers’ preferred ad platform for a second year in a row
Kantar, the world's leading marketing insights and analytics company, today reveals Amazon has once again taken the title of consumers’...
Emotainment is the new storytelling: New study shows the impact of emotional resonance on consumer behavior
TikTok’s short-form video content captures users' hearts and minds, holding active attention with 1.6x more time spent on each video (UGC...
Connected TV set to hit $26bn globally in 2023 – but no sign of a ‘hockey-stick’ moment
Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television. However, whilst CTV...
Seven in Ten Consumers Are Willing to Make Changes to Tackle Environmental Issues
Independent research shows lack of information and high prices are the main barriers for consumers to make more sustainable purchases...
Study Finds ChatGPT Beats Google In Blind Test For Search Queries
A study by ClickPop, a digital marketing consultancy in the UK, found that two-thirds (65.3%) of people selected the websites...
New research from WARC’s Evolution of Marketing program finds 34% of consumers reducing out-of-home entertainment
WARC, the global authority on marketing effectiveness, has today launched Evolution of Marketing, a new content programme focusing on the...
New research by WARC x LinkedIn B2B: Making a ‘Promise to the Customer’ gives brands and their campaigns a competitive edge
The B2B Institute, LinkedIn’s marketing think tank, in partnership with WARC, have today published “Making a Promise to the Customer:...
TWO THIRDS OF SAUDI TRAVELLERS ADMIT THEY STRUGGLE TO SWITCH-OFF ON HOLIDAY
Two thirds (60%) of travellers in Saudi Arabia say they struggle to switch off from everyday life whilst on holiday...
Recommended Stories
Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.