Insights & Analysis
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the insights and Analysis of the industry.
Win at Ramadan by Connecting with these 2 Gaming Audiences
Gaming in the Middle East and North Africa (MENA) is ballooning into a massive force that the marketing community should...
D/A Reveals Near Full Consumer Confidence in The Saudi Arabian Economy
Economic incentives, oil price improvements, and positive public news has caused overall consumer confidence in Saudi Arabia to spike to...
Retail in Cairo Begins to Bounce Back
The retail sector in Cairo was among the better-performing sectors in 2021, according to JLL’s latest market overview report released...
The State of Mobile in 2022: How to Succeed in a Mobile-First World As Consumers Spend 3.8 Trillion Hours on Mobile Devices
Mobile continues to dominate as consumers spent a record 3.8 trillion hours on mobile in 2021, according to App Annie,...
80% of Consumers Report Abandoning Retailers After Three Bad Experiences: Salesforce Connected Shoppers Report
Findings released in the fourth edition of the Salesforce Connected Shoppers Report reveal a growing gap between heightened expectations of...
Pre-Cyber Monday Digital Sales Up 18% Despite Higher Prices, Smaller Discounts, and Fewer Products
This year, early holiday shopping is driving an increase in digital sales, with few signs that economic and logistical headwinds...
ATM To Examine MENA Hotel Sector As Research Suggests A Return To Pre-Pandemic Levels In 2022
Arabian Travel Market Hotel Industry Summit to address future trends, the evolving priorities of tourists, and the latest innovations from...
97% Of Marketers Believe Pandemic-Induced Consumer Behaviors Are Here To Stay And Will Impact 2022 Strategies
As brands shift their marketing strategies from temporary adjustment to permanent transformation, WARC, the global authority on effective marketing, has...
Who Are Mobile Gamers in Egypt and How Do They Spend Their Time?
It is no secret that mobile games are indispensable in our daily lives. That stereotypical perception where the mobile gamers...
JLL: The Return of Tourists Should Provide Some Respite for the UAE’s Retail Sector
The return of consumer confidence in light of easing COVID-19 restrictions and the anticipated rise in international visitors will provide...
Recommended Stories
Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.