Insights & Analysis
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the insights and Analysis of the industry.
App Annie and IDC report reveals that in Q1 consumers spent $1.7B per week in mobile games
App Annie, the mobile data and analytics platform, in partnership with premier global market intelligence firm, IDC, has today published...
MBC GROUP Announces Top Performance Results For Its Ramadan 2021 Season
MBC GROUP, the largest and leading media company in the Middle East & North Africa (MENA), announces its performance results...
App Annie Predicts Shoppers Will Spend 1 Billion Hours on Mobile During the Week Prime Day 2021
Amazon Prime Day has officially been announced for June 21 and 22, 2021, and consumers are already gearing up for...
MBC Group Recorded 8.8 Billion Views Across Various Social Media Platforms in Ramadan 2021
MBC Group recorded a new record with a total of more than 8.8 billion views across various social media platforms...
Latest Mambu Research Reveals a Gap in Global Financial Awareness and Accessibility.
A study of 2,000 global consumers released today by Mambu, the market-leading banking and financial services platform, revealed that both banked...
App Annie Shares European FCs Leverage Mobile to Increase Fan Engagement
European football continues to expand its international footprint and leagues are exploring ways to create expanded fan engagements outside of...
Buying Habits In The Pandemic Era… How Do Consumers Think During Ramadan?
CMOs magazine conducted a survey, in which 400 consumers participated to answer 10 questions about the impact of the continuing...
T.V vs. Digital; Who Is Set to Benefit From Media Consumption Shifts, This Ramadan?
CMOs magazine spoke with number of marketing and digital media experts to discuss their expectations of the volume of advertising...
“OOH” Advertising in Ramadan; It’s time to exceed last year’s losses!
Chief Marketing Officers (CMOS) Magazine monitored the anticipations of market experts working in the Out-of-home advertising (OOH) sector for the...
E-commerce and The Future of Effectiveness in KSA and UAE
Using proprietary research of consumers in KSA and UAE, WARC has partnered with Choueiri Group’s Data team to present this...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.