Marketing
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to news and reports for marketing industry.
WARC and The Marketing Society form a new Knowledge Partnership and launch The Effective CMO programme
WARC, the global authority on marketing effectiveness, and The Marketing Society, the global community of progressive marketing leaders, have joined...
WARC reveals insights from the winners of the 2022 IPA Effectiveness Awards linking marketing effectiveness to business success
WARC, the global authority on effective marketing, has today released an insights report examining effective marketing trends following an analysis...
Serviceplan International Managing Director and Partner Markus Noder appointed Spokesperson and Managing Director of the Serviceplan agencies, taking on Dual Role
Markus Noder, Serviceplan International Managing Director and Partner, is taking on a dual role within the Serviceplan Group. As well...
WARC Awards for Effectiveness 2023 are Launched with Five New Categories
The WARC Awards for Effectiveness 2023 in association with LIONS, are launched and open for entries. Now in their third...
Global Advertising Spend Forecasts Reduced by $90bn as Digital Slowdown Bites
The coming 12 months may usher in a new pattern for global advertising investment. Against a backdrop of economic crises,...
What Unilever’s Sherine Abdel Moneim Said about Knorr’s New Campaign
Knorr, the Unilever Mashreq food brand, announced in a press conference the launch of its new campaign "Knorr Taste Sweetens...
Global economic outlook expected to impact 2023 business plans for 95% of marketers worldwide
Marketing in a cost of living crisis, a shift in Big Tech strategies, and audience fragmentation are some of the...
Mediaplus Middle East Win Dabur Pitch
Dabur International, the region's leading natural and personal care company invited five digital agencies to pitch for their Digital marketing...
Strategists deliver crucial value to brands but talent shortages are a concern
As strategists respond to their clients' needs to adapt to the impacts of a changing world, the strategy function has...
WARC reveals insights from the 2022 Cannes Lions Creative Effectiveness winners
WARC, the global authority on marketing effectiveness, has today released a report identifying trends and themes common to the award-winning...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.