Opinions
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the opinions of the industry gurus.
ESG awakening: MENA in dire need for CSR literacy
A CSR Literacy Program led by a MENA-based consortium of responsible businesses could be the answer The ultimate CSR program...
Enhancing the Digital Media Landscape with Blockchain
Will the blockchain enhance the digital media landscape and if so, what are the barriers? By looking at the fundamentals...
The Evolution of Consumer Behaviour: How Businesses Can Adapt and Thrive
In a digital-first post-pandemic world, consumer expectations and needs are evolving fast. While businesses used to be seen solely as...
Contextual Targeting as a Game-Changer in a Cookie-less World
How will Contextual Targeting be a game-changer in a cookie-less world? As the world transitions into a cookie-less future, Contextual...
How Payment Methods Can Boost Conversion Rate in Ecommerce
With the rapid growth of ecommerce business, it is paramount for companies to understand how best to boost conversion rates....
Nurturing Your People and Corporate Culture in Ramadan
Ramadan is one of the busiest marketing periods when brands take advantage of consumers looking for special offers and promotions....
Beyond Omicron: Six Strategic Priorities for Retailers
At retailers around the world, Omicron is writing a fresh chapter in the “managing in adversity” playbook. Amid so many...
From ‘Squid Game’ to Sentosa – own the art of Purpose Placement
Product placement, a medium that was thought to have been forgotten, is back. But not the way you remember it....
Three Reasons Why Many Brands Are Late to the Sustainability Game
Many consumer goods companies have made solid gains to promote sustainability through such moves as reducing their carbon footprint and...
Emotion, Branding and Distinctiveness Tips to Create Ads that Resonate in Egypt this Ramadan, By Kantar’s Nermeen Bedeir
While Ramadan has always had a strong spiritual and social aspect, smart marketers have realised that they can enhance their...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.