Opinions
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the opinions of the industry gurus.
Three lessons for brands during Ramadan 2022, by WARC’s Alex Brownsell
Three long years have passed since marketers were last able to focus their attention on Ramadan without having to consider...
MEETING EQUITY: THE FIGHT FOR A REALISED HYBRID FUTURE
The global pandemic has been a catalyst for digital acceleration across all industries. As we continue to adapt to the...
The New World of Work, By Zoom’s Dilyana Ivanova
Many wonder what's next for a workforce that has successfully operated from home since the early days of 2020. While...
Citroen’s Latest Campaign: Here’s Why It Was Taken Down!
Advertising in Egypt is becoming the business of jingles. Most marketers and brand managers are fixated on differentiation by creating...
Why A More Conscious Approach to Programmatic Can Pay Dividends?
Advertisers in the Middle East would benefit from focusing on media quality, rather than cheap reach, as they adopt programmatic...
Why Podcasts Are the Next Audio Frontier in MENA – And How Anghami is making it a Priority?
Mary Ghobrial recently joined Anghami as their Chief Operating and Strategy Officer coming from Amazon where she was Director of...
There’s A Story Out There That Deserves More Attention
Despite the well-intentioned public statements of support from organizations on World Mental Health Day, the majority of PR and communications...
A solution to the CMO’s dilemma – It’s in Balancing What to Keep within Control and What to Keep Within Reach
The marketing landscape has been going through multitudes of ongoing alterations. And with each alteration comes added responsibilities, expectations, and...
How Search Advertising is Helping the Gifting Industry Bloom
It’s no secret that the pandemic has changed consumer habits immeasurably and, here in the Middle East, search advertising has...
Technology is the Primary Disruptor and Value Creator Across All Sectors
Most of the largest creators of value in recent years, regardless of sector, have one thing in common: technology is...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.