Gambit Communications Wins Majid Al Futtaim Shopping Malls and Majid Al Futtaim Entertainment Tenders

Gambit Communications has won two major PR tenders from Majid Al Futtaim Group, being appointed as the new PR agency for its Majid Al Futtaim Shopping Malls and Majid Al Futtaim Entertainment business units in the region.

The win sees Gambit take on Majid Al Futtaim Group’s shopping malls portfolio in the GCC, including iconic destinations such as Mall of the Emirates, City Centre Deira, City Centre Mirdif, City Centre Zahia and City Centre Bahrain, and the Group’s entertainment attractions such as VOX Cinemas, Ski Dubai, Magic Planet, Dreamscape, Snow Oman, the recently opened Snow Abu Dhabi and more.

The appointment comes following an extensive pitch process over the past six months, where agencies had to showcase their abilities from both size and skill perspectives to have the opportunity to service such a renowned and fast-growing regional portfolio.

Jamal Al Mawed, Gambit Communications’ Founder and Managing Director said: “The Majid Al Futtaim Group is responsible for destinations and attractions that are part of the national, social and tourism landscape of the region. As a born and bred local agency, we grew up making memories in these malls and enjoying these attractions, and this gives us a fundamental understanding of their significance as cultural lightning rods. It fills us with great pride that we have the opportunity to work with them to help tell their stories to the world.”

Dubai-born independent communications agency Gambit Communications handles a range of multinational brands including TikTok, Acer, BMW, Amazon Payment Services, Porsche, Mandarin Oriental, Aramex and more. They recently announced six new hires as part of a rapid expansion as the agency builds on a successful year in which it was crowned PRCA Regional Medium Agency of the Year and MEPRA Homegrown Agency of the Year, both for the second successive year.