HUAWEI Ads 2022 Annual Ceremony marks the next era of customer-centric and engagement-focused advertising

HUAWEI Ads, a leading programmatic advertising platform by Huawei, one of the world’s largest technology providers, hosted its annual event on October 12th, 2022. Through acting as a bridge to Huawei device users, HUAWEI Ads enables Huawei ecosystem partners to communicate vital information and provide quality services on a much-expanded scale. The prestigious HUAWEI Ads 2022 Ceremony took place at the elegant Al Multaqua Ballroom, located at Dubai World Trade Center.

This year’s HUAWEI Ads first edition ceremony was an excellent opportunity for the company to gather all advertisers, partners, agencies, and media under one roof to demonstrate the most recent advancements of its pioneering, results-driven advertising platform, which revolutionises campaign planning. With a global active Huawei device user base of more than 730 million users, and over 580 million monthly active users of Huawei Mobile Services (HMS), HUAWEI Ads grants advertisers access to a massive, untapped audience. It incorporates exclusive marketing advantages from Huawei’s smart ecosystem. It encompasses a broad range of Huawei and third-party apps that have attracted millions of active users, offering new mediums and ways to achieve effortless and automated monetisation with rapid results.

HUAWEI Ads is constantly improving its platform by adding new capabilities regularly to provide the best ad delivery experience. The company reaffirmed its commitment to its partners’ success by launching a new incentive program for the Middle East and Africa (MEA) region that will run through December 31st, 2023. The incentive rewards: qualified media partners with an additional 10% of their HUAWEI Ads monetisation revenue. This translates to a remarkable income share ratio of 2:8 for qualified partners (HUAWEI Ads: Media).

As part of its annual Ceremony, HUAWEI Ads also honoured its most valuable partners in the MEA region, acknowledging their contributions to the platform’s success. Connect Ads was nominated for “Partner of the Year”, while UM MENA, Omnicom Media Group, and Mindshare Advertising won the “Agency of the Year” award. In addition, SWVL, Orange Egypt, Viu, Saudi Research & Media Group, stc pay, Manga Productions, Centrepoint, ADTV, and PayBy were given the “Brand of the Year” award.

“Huawei’s continuous innovation to create value for our customers and to maintain growth and social progress. Our resilience and innovation have transformed Huawei into a beloved consumer brand over the past ten years. We extend our gratitude to the award winners in today’s ceremony and we look forward to implementing more innovative ways to expand partnerships and reach more consumers with our HUAWEI Ads features and capabilities,” Lu Geng, Vice President of the Middle East and Africa, Huawei Global Partnerships & Eco-Development at Huawei Consumer Business Group, stated.

During the event, ADTV’s valuable experience with Huawei Ecosystem was shared with the audience, the app has achieved 260K installs via AppGallery to date due to Huawei’s pool of audience. In addition to personalized support and continuous support from Huawei Ads team, ADTV was able to optimize the advertising campaigns and reflect 40% efficiency during recent campaigns. As a result, Huawei demonstrated an ideal partner to ADTV with such a rich ecosystem, high quality audience and partner centric dedicated teams.

Furthermore, the Agency Partner Program encourages Huawei’s partners to move forward with the assistance of the company’s professional team. Huawei is prepared to provide operational and sales support to all partners to ensure profitability. HUAWEI Ads ensures the success of every campaign, from technical issues like integration support to optimisation sessions and constant solution recommendations for any vertical. Simultaneously, Huawei remains committed to the advancement of Huawei Mobile Services.