JGroup and Digimotive Join Hands to Amplify Performance-Driven Technology in Regional Advertising

JGroup, a regional holding company with a vast portfolio of subsidiaries and investments across the Middle East, Europe, Asia, and United States, today announced a strategic partnership with Digimotive, a leading performance technology and lead generation company in the Middle East. Through this partnership, JGroup will have access to any new technology or tool developed or brought into the region by Digimotive.

In parallel, Digimotive will continue to work independently enabling brands to strengthen their digital campaigns in the region. The objective of the partnership is to help advertisers benefit from the strong synergy between the two companies resulting from a long-standing relationship.

As a performance company, Digimotive has established a strong foothold in mainstay sectors of business such as banking, automotive and real estate. The company developed a proprietary technology platform to generate high-performance leads which enables its customers to implement targeted marketing and advertising campaigns with accurate and precise results. Recently, Digimotive partnered with Amazon to access the e-commerce giant’s Demand-Side Platform (DSP) data and improve the portfolio of its clientele.

With a unique business model, Digimotive operates as an aggregator for many technologies and offer its clients with unique solutions in the performance advertising and marketing ecosystem. The technology solutions provided by Digimotive  is either locally developed or introduced in the region through its international collaboration with IconPeak.

The well-established relation between JGroup and Digimotive entailed exchange of skills and expertise to create a state of the art operation for advertisers to compete on a global level. The strategic partnership between the two companies comes as a natural step to solidify the ongoing business operations.

Rafat Jebril, Founder and CEO of Digimotive said “To be successful, you shouldn’t look where you are right now, even if you are at the prime of your business. You must always look for new challenges to lead the way. At Digimotive, our direction and products have always been driven by the needs and demands of the market. Our aim is continue developing the market with complete transparency and a range of disruptive products to change the way advertising is perceived and take it to a new level through performance-based solutions. We are glad to have found JGroup as a likeminded partner in this journey.”

Imad Jomaa, Founder and President of JGroup emphasized on the strengths of the partnership, and said “JGroup celebrates enterprising ideas and concepts. Principles of strong entrepreneurship have helped the company lead the way across various sectors. We are always on the lookout for innovative products, solutions and services that can prove to be beneficial for are growing client base. Digimotive is one such company that we are happy to be part of and contribute towards growing on a regional and global scale.”

JGroup was established in 2003 and is led by serial entrepreneur, Imad Jomaa. Digimotive will be a new addition to the conglomerate’s investment portfolio which aims to connect people and businesses with new opportunities and possibilities.